Christmas is kicking in! How to get the best deals!

SALE SALE SALE SALE: How do you really know what to believe?

At this time of year, everyone is starting to think about presents, family entertaining, and the budget to handle it all. One of the biggest problems for consumers is trying to figure out if the sales are really good deals or not. To look at the flyers and newspaper ads, it would really appear that everything is on sale....at up to 75% off....all the time! Is this possible?

Well.....the answer is really.....no.

One of the things about consumer electronics, is that it is one of the most competitive categories out there. This means that for anyone to really be in the business.....they have to stay competitive to survive. Competitive in this day and age....means very limited profit margins for most items.

Many people are surprised to learn that the new TV that they bought....likely was sold to them at between 5% and 20% above cost. This immediately makes all of those huge discount claims seem pretty far-fetched!

A true sale, often means that the manufacturer has dropped the price to be more competitive, and the retailer is passing it along. There are of course discontinued and end of line clearouts....but they often are not as well priced as some of the newer replacement models.

How to be sure you get the best price? Shopping at a store, with a clearly laid out price matching policy is your best option. A dealer that really wants your business, will gurantee your pricing, for anywhere from 7 - 30 days, making it easy for you to shop, and not have to worry about the product you bought dropping the next week.

General rule of thumb : if an advertised special looks too good to be true: it likely is!